In a time when social media feels like it’s dominating our lives, it’s easy to forget that real impact often happens off-screen in the actual world we live in (shock horror I know).

How many amazing ideas or awe-inspiring discoveries have you had whilst doom-scrolling vs at a gallery, mooching in the forest, or chatting with friends?

This is why it’s important to promote your business in places that aren’t just social media feeds.

And yes, posters and small ads in local magazines are a great way of getting seen, but this year we’re reaching for more. Set that stretchy goal of an editorial feature all about you and your brilliance.

This is the Analogue Year - where print is back, longform is in, and storytelling is king.

Let’s make the most of it.

This blog post will guide you through what exactly editorial photography is, how to use it to promote yourself and why it should be a focus of yours this year.

Promoting your business whilst the world is in a state of heightened chaos is really fucking hard.

Your personal brand will benefit from intentional communication about big situations and where you stand, but that doesn't mean you have to put out a deeply researched, dramatic statement.

Jess Gould booked The Brand Story Experience over the summer months as part of an exciting career pivot. With many years of events production under her belt, Jess achieved new qualifications to make the move into a more senior freelance role, which required special attention to her personal brand.

My experience of an Intrepid Travel Tour across Sri Lanka. Negombo, Anuradhapura, Trincomalee, Dambulla, Sigiriya, Kandy, Ella, Bandarawela & Udawalawe on my 12 year old Fujifilm camera.

Eli Sarre knew that to grow her business sustainably and authentically, she had to replace her website stock images with bespoke, strategic visuals that truly reflected her values - so that’s exactly what we did.

Emilie is a multi-passionate coach and facilitator who offers a range of embodied services for pregnant folks and people seeking a fun way to move their bodies.

Read all about our Mindful Photowalk in Bristol with Soul Trail Wellbeing

Whether you’re a freelancer, service provider, a small team, or a B-corp, brand photography is what makes you recognisable and trustworthy to your audience.