What is Brand Photography?
Brand Photography is the creation of professional imagery specifically for your business.
Whether you’re a freelancer, service provider, a small team, or a B-corp, brand photography is what makes you recognisable and trustworthy to your audience.
If your business is centered around you and your unique combination of skills, experiences and expertise, it’s more likely that you’re looking for Personal Brand Photography.
Here’s how it works:
You’re looking to work with a marketing guru and find two local experts who offer the support you need. They have the same prices on their websites and appear to have similar qualifications and experience.
So, you’re then looking for something that sets them apart, to help you choose who to contact.
One has a low quality selfie on their About page and some stock images of flowers and laptops.
The other has a professional, personality-filled portrait on their home page, with further lifestyle images (this means a visual representation of a real life event such as working or enjoying a hobby) peppered across their services pages.
Who are you going to be inclined to contact?
First impressions are everything and although the expert with the selfie is very good at their job, they’re not inviting you into their world like the expert who has invested in their business.
Here’s the thing - as professional brand photography has become more mainstream over the last 6 years or so, the images themselves are getting more and more boring because, well, there’s more to copy from.
It’s not enough to just ‘get’ photos anymore.
5 stiff portraits with one uncomfortable expression? Nope - not on my watch!
The laptop-at-the-dining-table ship has well and truly sailed, my friends.
I’m pioneering a new era of brand photography, where we create the types of images you’ve never even dreamt of before!
The kind of images, where you are the centre of a piece of art. Art that expresses your true character, where you get to choose how much of yourself you share with the world, and exactly how you do it.
Own it!
I’ve photographed hundreds of people (and a bunch of dogs) throughout my 9 year career as a Photographer and if I’ve learned one thing, it’s this:
People want genuine connection.
They want to see and be seen with authenticity.
This is how we do it.
Shit-hot brand photography that lasts for years to come, goes far beyond a headshot - which is why I designed, and continue to elevate, my signature offer: The Brand Story Experience.
Deep diving into the very soul of your brand is at the core of my offerings because it results in:
☀️ An intentional collection of on-brand, artful imagery you can use across your entire business to invite aligned folks, build trust and showcase your brilliance. You name it, you can - and should - add a photo in it.
☀️ Saving countless hours searching for ‘good enough’ stock images and a holiday snap you don’t hate
☀️ Saying a huge YES to career-changing opportunities because you have multiple portraits you adore at your fingertips, that you actually want to send over to your new collaborators
So, now you know what brand photography really is, and why every business needs it, what are you waiting for?
Check out my offerings here and get in touch to book a call
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