In a time when social media feels like it’s dominating our lives, it’s easy to forget that real impact often happens off-screen in the actual world we live in (shock horror I know).

How many amazing ideas or awe-inspiring discoveries have you had whilst doom-scrolling vs at a gallery, mooching in the forest, or chatting with friends?

This is why it’s important to promote your business in places that aren’t just social media feeds.

And yes, posters and small ads in local magazines are a great way of getting seen, but this year we’re reaching for more. Set that stretchy goal of an editorial feature all about you and your brilliance.

This is the Analogue Year - where print is back, longform is in, and storytelling is king.

Let’s make the most of it.

This blog post will guide you through what exactly editorial photography is, how to use it to promote yourself and why it should be a focus of yours this year.

Some of the publications my photograps have been featured in

What is editorial photography?

Editorial photographs are made to sit alongside text, deepening the story being told. They’re not just pretty pictures; they’re part of a narrative that connects with people on a whole new level.

Humans are very visual beings. We are curious by nature and like to use all of our senses to gather as much information as we can, which is why reading from a book or magazine is usually so much more rewarding than a Kindle.

Editorial images can tell all kinds of stories. From politics to fashion (remember those AMAZING photos of Pedro Pascal in Vanity Fair last summer?), to documenting events or sharing the life of someone inspiring (or someone awful… check out the tone-deaf Mandleson feature in The Times last weekend…)

Often, these features focus on leaders, business owners or people doing something out of the ordinary. People who are driving change, sparking ideas, living their values.

Different publications have their own style and focus, shaped by location, industry, or themes like sustainability or arts. But one thing they all want is high-quality, meaningful imagery.

Why do these images matter so much?

Editorial Photographs are meant to encourage you to read the article, or at the least, describe the page of text in a glance. Viewers definitely look closer at these images than ones they see on a screen though. They can get physically closer to it, and that tactile quality is rich in emotion and story.

Imagine yourself in a printed feature: are you going to want a selfie on a full page, or a professional image that does more than decorate the page.

Good editorial photographs like this do more than add a splash of colour. They communicate who you are and why your voice matters - instantly and powerfully.

How I help you tell your story through editorial photography

I create versatile, high-end images that show what you’re all about with an artful, documentary-led approach and my work has been featured in over 20 national and local publications.

Every photo is deeply considered - from location and lighting to colours, tones, and angles. All of the decisions that go into the my photography sessions are chosen to reflect your story, your expertise, and your values.

These aren’t just staged, generic shots. They’re portraits, lifestyle, and action photos that are true to you.

Having these images ready means you can say yes to opportunities as they come, whether pitching your story or being approached for features.

Don’t forget: Most editorial features live online with valuable backlinks to your website, boosting your visibility sustainably. Get that SEO boost!

My clients on the front cover of The Frome List

The Result

You get seen by people who already care. Tens of thousands of warm leads who are already genuinely interested in your industry, your values, your story. They’ve picked up the publication after all!

Being published in print does more than elevate your profile. It creates tangiable traction for your business by:

Building trust and credibility. You’re instantly positioned you as the leader and expert in your field that you already know you are
Attracting warm leads. People who discover you through trusted sources are already engaged and more likely to connect or collaborate
Expands your reach sustainably. Features often shared across platforms and linked back to your website, boosting your visibility and SEO
Offers a lasting, tangible presence. Print goes beyond the fleeting nature of social media, making your story memorable and impactful