GoodWork is a youth employment non-profit who wanted vibrant, storytelling images to grow their brand awareness. Now, their photo headlines an article in a major newspaper.

Here’s how we did it

In a time when social media feels like it’s dominating our lives, it’s easy to forget that real impact often happens off-screen in the actual world we live in (shock horror I know).

How many amazing ideas or awe-inspiring discoveries have you had whilst doom-scrolling vs at a gallery, mooching in the forest, or chatting with friends?

This is why it’s important to promote your business in places that aren’t just social media feeds.

And yes, posters and small ads in local magazines are a great way of getting seen, but this year we’re reaching for more. Set that stretchy goal of an editorial feature all about you and your brilliance.

This is the Analogue Year - where print is back, longform is in, and storytelling is king.

Let’s make the most of it.

This blog post will guide you through what exactly editorial photography is, how to use it to promote yourself and why it should be a focus of yours this year.

Promoting your business whilst the world is in a state of heightened chaos is really fucking hard.

Your personal brand will benefit from intentional communication about big situations and where you stand, but that doesn't mean you have to put out a deeply researched, dramatic statement.