Jessie Zhu - Leadership coach
Personal brand portraits for a grounded and calm leadership coach in London
There was a beautiful calm and steadiness to this session with Jessie, which shaped everything from the locations we chose to the pace of the shoot itself.
Jessie is a coach who supports leaders navigating complex change by reconnecting with their inner knowing and moving forward with intention.
Her work is thoughtful, grounded and deeply human, so it was important that her personal brand photography reflected that same quiet strength, soulfulness, and authenticity.
We spent the afternoon together between Jessie’s home and a nearby park in Wimbledon, creating a series of editorial lifestyle portraits and relaxed brand imagery that felt natural, expressive and true to her everyday world.
Alongside the softer, calm visual direction, we also intentionally incorporated items of cultural significance, helping the images feel even more personal and rooted in identity.
Before the shoot, our planning process gave Jessie space to understand what to expect and settle into the experience.
On the day itself, we began with a grounding exercise, creating a slower, calmer energy amongst what had otherwise been a very busy week.
The result was a gorgeous gallery of lifestyle portraits that feel aligned with both Jessie’s presence and purpose, replacing the stock imagery and outdated headshots previously living across her website and LinkedIn.
"“I feel you’ve done a great job capturing me in my natural state and habitat.
My main takeaway from this experience is that it’s worthwhile to invest in myself and let myself be seen.”
— Jessie Zhu, leadership coach
Working with Jessie was a reminder that the most powerful personal brand photography often comes from creating enough safety for someone to simply be themselves.
(And I have to add that it was an unexpected bonus to bump into Wimbledon legend, Andy Murray, while we were in the park!
Which is to say, I'm more than happy to travel to London for your Brand Story Experience, especially if you live or work near good egg celebs.)
