Cat Piper - Vegan Wedding Cakes
Catherine Piper, founder and creative force behind Piper’s Bakery booked a Brand Story Experience to transform her online presence away from ‘home chef’ and into the professional baker she is!
After training at Le Cordon Bleu in London and honing her craft in renowned London bakeries, she returned to Somerset to turn her dream into reality - launching a vegan cake studio crafting lovingly painted celebration and wedding cakes across Somerset, Dorset, and Wiltshire.
The aim for our collaboration was to produce imagery that celebrates the incredible cakes she makes, while conveying her artistry and intentional vegan values.
We created the session to feel as authentic and inspiring as the cakes themselves.
Choosing a local country house with it’s own kitchen garden as our location, the moodily lit environment allowed Catherine’s artistry - inspired by nature, watercolour, and palette‑knife technique - to shine through the portraits themselves.
I aimed to capture her grounded confidence and creative spirit in moments that felt real and relaxed. We opted for a rustic edit with a natural colour palette that reflected the types of clients she would like to attract.
Our Shoot Plan included key shots such as:
Painting cakes that are both visually stunning and deeply personal, using her unique (and now sought after) palette-knife technique
Portraits in the garden surrounded by flowers and greenery
Product images of the cakes themselves in various spaces
The resulting lifestyle, detail, action and portrait imagery beautifully reflect Catherine’s journey and artistry.
They feel both professional and deeply personal and help tell her story across her website and social platforms, drawing clients into the world of Piper’s Bakery: where craftsmanship, creativity, and vegan integrity come together in every bespoke, painted creation.
Since launching her new website with these images, Cat has seen a pivotal transformation in her business.
"I’m charging more, working the same, and already seeing a return on the investment."
Since updating my website with the new images, I’m now booking weddings for next year, which has never happened and I’ve even made it onto two more suppliers' lists!
The photos helped me really hone in on the message and look I want to communicate, and they’ve attracted a wider audience. The best part is that I’m charging more, working the same, and already seeing a return on the investment. People take me seriously now, all because I invested in professional brand photography.”
— Cat Piper, Pipers Bakery
