Lifestyle Photography for Sustainable Bedding Brand, Leisurely

cnigoumi
2 days ago
2 min read

In 2022, I partnered with Leisurely - a luxury, sustainable bedding brand - to create distinctive lifestyle imagery that not only captured their ethos but made a lasting visual impression.

Our shoot took place in Walthamstow, London, a location chosen not just for its charm, but for how naturally it aligned with Leisurely’s brand identity.

We photographed each colour way of their bedding on a minimalist wooden bed frame. It's warm, organic look echoes the brand’s commitment to sustainability.

The bedroom we used also featured a characterful fireplace, soft natural lighting, plenty of greenery, and a striking built-in green wardrobe. All of these small but mighty elements created a calm, lived-in environment to reflect the mindful nature of Leisurely's products.

As well as the interior shots, we explored the surrounding area to create lifestyle and portrait imagery of Sophie Lang, Leisurely’s founder.

These images were essential to tell the human story behind the brand, highlighting the personal passion and slow-living ethos that underpin its mission.

By grounding the brand in this real-life context, we aimed to build a visual narrative that felt authentic, aspirational, and relatable.

The result was a versatile library of images, styled intentionally for use across a range of platforms, from the brand’s website and online shop to social media, email newsletters, and editorial outreach.

The consistency and quality of the imagery helped solidify Leisurely's visual identity and communicate their values clearly to their audience.

Since launching the new visuals, Leisurely has seen significant traction, with the imagery playing a key role in securing prominent editorial features in:

The Telegraph

Enki Magazine

Live Frankly

Slow Living London

Woven Rosa

Slow Living Guide

This was a dream project from start to finish, and seeing Leisurely continue to thrive has been a real privilege.